Opportunity Detroit is the branding campaign initially created by Rock Ventures and Quicken Loans. This campaign was created to change the dialog and the image of the city of Detroit. Rock Ventures and Opportunity Detroit welcome a collaborative approached to the revitalization of the city. The Redesigning Detroit competition was developed to engage creative talent from around the country to share their vision for the iconic Hudson’s site. This will become one of the cornerstone projects in Detroit’s revitalization.